http://www.myshopsigns.com/blog from myshopsigns Thu, 07 Apr 2011 07:06:15 +0000 hourly 1 http://wordpress.org/?v=3.2.1 http://www.myshopsigns.com/blog/?p=17#comment-17 Shop Front Signage Thu, 07 Apr 2011 07:06:15 +0000 http://www.myshopsigns.com/blog/?p=17#comment-17 Creating a brand identity is a long term value added relationship to their consumers. A brand is a personality which identifies a product/service/company that may be new or existing. So creating a brand identity needs to promote that brand with their specific identification which requires name, term, sign, symbol, or design, or combination of them. Initially the brand will need to invest a lot for promoting their identification. But later it will need low budget to invest for promotional activities as the brand name has already have some exposure. Consumers must have a value added services for a particular brand. Then those consumers will carry that brand image for long term relationship. Otherwise the brand can't establish their image. Creating a brand identity is a long term value added relationship to their consumers. A brand is a personality which identifies a product/service/company that may be new or existing. So creating a brand identity needs to promote that brand with their specific identification which requires name, term, sign, symbol, or design, or combination of them. Initially the brand will need to invest a lot for promoting their identification. But later it will need low budget to invest for promotional activities as the brand name has already have some exposure. Consumers must have a value added services for a particular brand. Then those consumers will carry that brand image for long term relationship. Otherwise the brand can’t establish their image.

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